Gujarat: The Gujarat government has launched a new initiative called “Mari Yojana” to empower farmers through technology. Under this scheme, farmers can avail up to 40% subsidy on the purchase of a new smartphone. The initiative aims to connect farmers with the Digital India Mission, helping them adopt modern agricultural technologies and innovations.
The government believes that in today’s digital era, it is essential for farmers to be connected with technology. With smartphones, farmers can now easily access weather forecasts, market prices, crop insurance details, soil health cards, and updates about various government schemes.
They can also learn scientific farming techniques, watch YouTube tutorials, and get information about drone-based and sensor-based farming technologies — all from their phones.
Under Mari Yojana, farmers will receive a 40% subsidy or a maximum of ₹6,000, whichever is lower.
For example:
This scheme offers major financial relief to farmers, enabling them to purchase a smartphone at nearly half the cost.
The Gujarat government’s initiative is expected to be a milestone in digital empowerment for the farming community. With access to smartphones, farmers will be able to:
According to the government, this digital connectivity will increase productivity and income for farmers.
The benefits of Mari Yojana will be available only to land-owning farmers from Gujarat. The eligibility rules are as follows:
Farmers can apply online through the official Mari Yojana portal.
Steps to apply:
Once approved, the subsidy amount will be directly credited to the farmer’s bank account.
This forward-thinking move by the Gujarat government is expected to lead farmers toward digital and smart farming. With modern tools and real-time information at their fingertips, farmers will be better equipped to make informed decisions, improve productivity, and increase their income.
